The Brand
Rollin Ink. is a bold and innovating new brand conceived in 2008. Inspired by the new Generation X, Rollin Ink. captivates the emerging, stylish trends brought forth by those who dare to take risks in order to achieve success.
Our trademark logo consisting of the snake represents a culture which commonly generates fear due to misunderstanding. With its gracefulness and physique, the snake’s movement alone enchants us; much like that of pro skaters, snowboarders, and surfers which have transpired since the first Xtreme games of 1995. Combined with its fluidity and fearful exterior the snake implements characteristics of urban life as well as dangerous, risk-taking commonly recognized in freestyle X games. Our brand focuses on allowing others to take a step back and seek the natural beauty of what each of us once feared.
Individual expression mixed with a passionate, free spirit make up the attitude of Generation X and is the essence of our brand.
The Company
We are committed to meeting the needs our customers and honoring their individual value.
Our Customers
Our mission is to inspire a generation of risk takers to continue defining our culture.